Branding Guidelines

Our Logo

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple and modern wordmark with the icon.

Icon

In cases when the Tracklion brand has already been established we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

The Tracklion logo, pictured top left, is our primary logo colourway, and it should only be used with white background or photography. Please note: The Tracklion coloured logo should only be used on a light background, for any other background you should use a monochrome logo:

• The black logo should be used on light coloured backgrounds.

• The white logo should be used on dark coloured backgrounds.

Exclusion Zone

The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).

Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application or a website.

The Tracklion logo should never be smaller than 70px in digital or 20mm in print.

The Tracklion icon should never be smaller than 21px in digital or 6mm in print.

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

NO

Do not use the old stacked version of the logo.

NO

Do not apply a gradient to the wordmark.

NO

Do not rotate the logo.

NO

Do not change the logo colour or tone outside of the brand scheme.

NO

Do not distort or warp the logo in any way.

NO

Do not use the wordmark without the icon.

NO

Do not change the typeface nor manipulate the wordmark.

Our Colors

Tracklion has always used these colors, and that won’t change. While embracing a much more colourful language in our brand communications, Tracklion logo colors always stay the same.

No Pairing Brands

You should not use the Tracklion brand together with any other brand or in any co-branded communications. Pairing of brands is not permitted under our Developer Terms.

Something else?

If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Tracklion brand, please contact the Tracklion design team at design@tracklion.com